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Newsletter March 2008


Disher Courier Newsletter
Your Courier Source  March, 2008 
In This Issue
Did You Know?
6 Search Engine Tips for your Website
Disher Courier Launches New Website
DID YOU KNOW?
 
  • The outdoor temperature can be estimated to within several degrees by timing the chirps of a cricket. It is done this way: count the number of chirps in a 15-second period, and add 37 to the total. The result will be very close to the actual Fahrenheit temperature. This formula, however, only works in warm weather.
  • If you are an average Torontonian, in your whole life, you will spend an average of 6 months waiting at red lights.
  • Cats have over 100 vocal sounds.  Dogs have only 10.
  • Hippopotomonstrosesquippedaliophobia is the fear of long words
  • "Stewardesses" is the longest word typed with only the left hand and "lollipop" with your right.
  • Mosquitoes are attracted to the color blue twice as much as to any other color.

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Dear Subscriber,
 
Every month Disher Courier wants to let you know what we're doing, what we're talking about and share some good news about people of the Greater Toronto Area.  We hope you enjoy our words and hopefully learn something new!
 
Best Regards,
 
The Disher Team
 
SEO Image

6 Search Engine Tips for your Website

By Scott Gallagher

 

The adoption of technology in the realm of marketing is marketing's biggest trend.  In a matter of a few years, the Internet has become an extremely powerful platform that has changed the way we do business.  The Internet, as no other medium, has given an international of global dimension to the world of business.

 

According to Hitwise, the world leader for search intelligence for online advertising, claimed last month that Google has hit 65% market share for their online B2B searches.  Therefore, its obvious you should consider Google as the search engine to get your rankings higher.

 

Google considers hundreds of factors in determining where your website lies in their listing when someone uses their search engine.  These factors can be broken into 'On-the-page' and 'Off-the-page' factors.  Professionals in the SEO (Search Engine Optimization) community claim that somewhere around 30% of the weight is given to on-the-page factors and 70% of the weight is given to off-the-page factors.

 

Here you'll find a preliminary list considering both of these factors, and at the very least, if these are implemented, your rankings will increase.

 

  1. Effective Keyword Analysis.  It all starts here, and if you chose the wrong keywords, you'll be driving the wrong traffic to your site.  This is the single, most important stage of optimization.
  2. HTML.  Your content should not use frames or java script.  Today, this is considered sloppy code.  Ensure your site is designed using CSS.  Among the hundreds of factors to consider, another is your title tag.  It should be between 70-100 characters. (Google)
  3. Content.  Create content for readers, not search engines.  Increase your keyword visibility by using H1 tags, bolding and ensure your keywords appear as close to the top of the page as possible.  Too little or too much content is considered spam and your keyword density should not exceed 12%.
  4. Quality Inbound Links.  This is the holy grail for SEO.  The more inbound links your website has, the better rankings.  Try to find inbound links from high PR sites, or trusted sites like .edu or .gov.  Your website must appear in the DMOZ directory.
  5. Anchor Text.  Do a search for 'click here'.  You'll find a link to download Adobe Acrobat Reader.  Why?  You won't find the keyword 'click here' anywhere on their site.  They rank #1 because there are 1000's of sites on the Internet that have a link to Adobe (inbound link for Adobe) to download their free reader, with the anchor text 'click here' to download Adobe Acrobat Reader.
 

Disher Courier Launches New Website

A completely redesigned and enhanced web site was launched last week by H&B Disher Courier.  With a totally fresh appearance and format, the new website contains more client-oriented information on the delivery business and expanded information to address the growing needs of future clients.  The new website can be viewed at http://www.dishercourier.com.

 

"The Internet has changed the way we do business" states co-owner Roger Woonsam of Disher Courier, "Not only do we offer online order entry and tracking, our website needs have expanded to become our main information portal.  The new website makes it easy for anyone interested in Disher to find information and answers to questions in a clear and user-friendly manner.  Finally, our new website allows us to effectively share our vision and culture at Disher to our clients, defines what makes us different from all other transportation companies in the GTA."

 

The Disher website has also undergone significant improvement in the areas of content, navigation, and design.  With one-click order entry login to valuable information while choosing shippers, the Disher website proves our value-added difference.

 

Disher Courier is a Toronto based, rush and same-day delivery firm.  As a professional courier company, Disher is member of the Canadian Courier Logistics Association and the Brampton Board of Trade and is ISO 9001:2000 QMS certified.  H&B Disher Courier is multi-dimensional with a network of delivery professionals across Canada designed to meet the needs of companies operating in a fast-paced business atmosphere, offering a door-to-door signature service.
 
toronto little houseA world-class city, with world-class driving challenges

Although Toronto has North America's largest public transit system after New York City, Toronto has its shares of nightmares for drivers.  Above ground or below ground, here are some facts about what's moving around in, on and under Toronto.

  • There are 10,033 different streets or, 5,365 km of road (streets, expressways, ramps and laneways) covering 27.4 per cent of the city's area
  • There are 20,371 street intersections in Toronto
  • The longest street is Lawrence Avenue East at 25 km; the shortest street is Sea Grassway at 9.72 m
  • There are 7060 km of sidewalks
  • 535 bridges
  • There are 1773 traffic control signals and 158,890 streetlights
  • The Toronto Transit Commission (TTC) took over nine existing fare systems and routes in 1920. Today over 2.2 million trips are made on the TTC daily. More facts
  • GO Transit is the interregional public transit for the Greater Toronto Area (GTA). Get the facts.
  • Toronto is served by VIA Rail, the network that provides all rail service throughout Canada. View some Via facts.
  • Historic Union Station is the hub of Toronto's transportation network. 96 per cent of all GO Train riders pass through its concourse. Learn more.
  • Pearson International Airport is the busiest in Canada, 4th busiest in North America. The Greater Toronto Airports Authority is responsible for air traffic above the Toronto area.
  • North America's largest continuous underground pedestrian system PATH, connects 1200 stores and restaurants, 50 office towers, five subway stations, Union Station, six major hotels and several entertainment centres under Toronto's financial core.
  • Toronto Police Services has 5,028 uniformed officers, including the chief. They patrol the city with 1,228 cars, 138 motorcycles, 19 boats and 25 horses. More police statistics
  • Emergency Medical Services' 850 paramedics respond from 41 stations across Toronto. 65 Emergency Medical Dispatchers take 425,000 calls yearly (forwarded from 9-1-1) Toronto has an excellent telecommunications infrastructure in terms of access lines with digital switching and advanced signalling technology. Toronto is also located in the largest flat rate calling area in the world, and has the most fibre optic cable of any city in North America.
Find out immediate traffic conditions and whether you should make that trip at Toronto's Remote Traffic Information System.
Order
Online
Don't forget about the Disher Courier Online Order Entry System.  You can:
  • Place Orders Online
  • Dowload your Invoice
  • Track Your Package
  • Manage your Account Online
  • Electronic PODs (Proof of Deliveries) in your email
  • Email YOUR customers automatically PODs
Call us today for your online demo and free account set up.
1-800-463-1035        info@dishercourier.com       www.dishercourier.com

Our Address

H&B Disher Courier
70 Turtlecreek Blvd.
Brampton
Ontario, L6W 3Y1
Canada
Phone
905-450-3844
Toll Free
1-800-463-1035
Fax
905-454-0124

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H&B Disher Courier:
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